BUILDING GORGEOUS WEBSITES THAT CONVERT FLAWLESS BY DESIGN.
Design that converts visitors into customers. Built fast. Looks sharp. No bloat.
Let's Build Yours →Your website has real problems.
Cookie-Cutter Stacks
Most agencies pick their tools before they hear your goals. Same framework, same template system, same stack — whether you're a therapist or a SaaS company.
Custom Stack Audit
Every project starts with a tech stack audit, matching the tools to your business, not the other way around.
Performance
Most agency sites score 40-60 on Lighthouse. Slow loads, bloated bundles, third-party script soup.
Lighthouse 90%+
Every Generuss build targets Lighthouse 90%+. Static-first architecture, zero unnecessary JavaScript.
Conversion
Your site looks fine. But "fine" doesn't convert. Most sites sit at a 2-3% conversion rate because nobody designed the page to guide people toward action.
Conversion-Engineered
Every element on the page has a job. CTAs that are impossible to miss, forms that don't make people quit, and a layout that funnels attention exactly where it needs to go.
Post-Launch Abandonment
The site launches, the invoice clears, and your agency ghosts. Something breaks six months later and you're Googling how to fix your own website.
Ongoing Support
Every build ships with documentation, a walkthrough, and a direct line. No ticket queues, no support tiers — just a real person who built the thing.
Those were the problems. Here's how we solve them.
What Makes a Website Actually Good?
Most websites look fine.
The problem is "fine" doesn't get you customers.
Speed
53% leave if it takes 3+ seconds
Your site loads before they can blink. Performance isn't a feature — it's the foundation.
Mobile-First
Nearly 60% of web traffic is mobile
Designed for thumbs first, then scaled up. Not the other way around.
Clear Hierarchy
Users scan, they don't read
Every element has a job. Nothing on the page is decoration — it's all working.
SEO Built In
93% of online experiences start with search
Structured data, meta tags, fast loads, clean code. Google finds you, not the other way around.
Conversion Focus
Average site converts at 2-3%
Good design guides people to act. CTAs that work, forms that don't suck, zero friction.
Accessibility
1 in 4 adults has a disability
Inclusive by default. More users, fewer lawsuits, better experience for everyone.
What I Build.
Web Design & Development
Fast, clean sites that convert — built custom for your business.
- ✓ Discovery call + tech stack audit
- ✓ Custom design and development (no templates)
- ✓ Mobile-first, Lighthouse 90%+ builds
- ✓ Static architecture — no CMS vulnerabilities, no plugin rot, no surprise security patches
- ✓ Launch documentation + walkthrough
AI Automation Consulting
Workflows that run themselves so you can focus on the work that matters.
- ✓ Process audit and automation mapping
- ✓ Custom automation builds (n8n, Make.com, API integrations)
- ✓ AI tool selection and implementation
- ✓ Documentation + handoff
Consider me your growth partner — your site doesn't stop at launch. Need a lead form that triggers an email sequence? A booking flow that syncs to your CRM? I build the site and the systems behind it. One person, one bill, zero handoff chaos.
If your business needs go deeper than the site itself — workflow automation, AI tool integration, entire processes that run themselves — that's not a referral to someone else. That's the other half of what I do.
What I've Built.
Click any project to see it up close.
Crystal Seed Tarot
Vibe N Thrive Therapy
generuss.com
Hey, I'm Russ.
I started as a music producer — making beats, mixing records, obsessing over every detail until it hit right. That same ear for precision followed me into web design. Two decades in sales taught me what makes people act. 15+ years in the studio taught me what makes something feel right. Now I build websites that do both… convert visitors into customers and look sharp doing it. Every project gets a custom stack, not a recycled template.
Why Me.
Most developers build from a template and call it custom. I build from a blank canvas — the same way I approach a mix in the studio. Every element earns its place. That means I don't think in templates. I think in outcomes. What does the visitor need to feel? Where do they need to look? What makes them click instead of bounce? I've been answering those questions for two decades in sales and over a decade behind a mixing console. The medium changed. The instincts didn't. One of the most important things my clients love is my attentive communication every step of the way — that's not just a line, it's the thing my clients mention first.
All killer. No filler.
"Working with Russell has been nothing short of outstanding, and we don't say that lightly, especially after working with hundreds of developers and freelancers! This was a tricky project with the potential to veer off in multiple directions, but Russell brought structure, clarity, and calm from day one. He went truly above and beyond — navigating complexity with precision, staying focused when others might have drifted, and delivering results that exceeded every expectation. Russell is not only highly skilled and deeply logical, but also an absolute pleasure to work with. His communication is spot on, his work ethic is unmatched, and his ability to solve problems quickly and intelligently makes him a rare find. Highly, highly recommended!!"
Jonny — Invincible Media
"This was our second time working with Russell, and once again, he delivered flawlessly. The project was a focused optimisation of our GPT-based GTM/RevOps proposal builder, and Russell approached it with the same clarity, structure, and commercial instinct that impressed us the first time around. He took an already-solid system and made it smarter, faster, and sharper. His ability to balance logic, tone, and usability in prompt engineering is next-level. Nothing is ever too much trouble, and he remains thoughtful, fast, and genuinely enjoyable to work with. Still highly recommended — if not even more so now!"
Jonny — Invincible Media
"In today's age, it's quite easy to find somebody to build you a website, but what is not easy is finding somebody that will build you an excellent website while providing thorough communication and thoughtful recommendations. I've had many websites built over the years and have never had anybody provides such detail to their work. I was absolutely blown away by the results, communication, and turnover time. Russ is an absolute professional."
Carson — Vibe N Thrive
"Russ is by far my favorite person to work with. Aside from his beats being top notch amazing, he's great at mixing and mastering and handling mixing duties on projects I bring him from other producers. We made an EP together and I loved it, so when I wanted to do a separate project in a completely different direction, I asked him for some simple backing tracks since I knew he'd be the perfect fit. He exceeded my expectations by miles… Miles and miles, creating whole worlds for these songs. When I say he brought the project to life, it's a drastic understatement. I would be happy to work with him on anything."
Leon McConnell — Resist Entertainment
"That was so fucking good man. It came from me, so I know everything that you did — you took a simple small thing and you brought it to life. I can't pay you enough for that. I see all the love for music you pour into it. I'm wowed! I love what you did with the end of Concrete Illusions, and how you beefed up Sad Song for the new mix. The Potion sounds fucking good, and the rain sample you added to pushing daisies make it so much more cinematic."
Dirty Chai — Struggle Crew
Ready to build something that CONVERTS?
Your website should be your hardest working employee. If it's not pulling its weight, let's fix that. Book a discovery call — no pressure, no fluff. Helps us make sure we're on the same page.
Message sent. I'll be in touch.